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User Experience Technology

Experience is essential for digital transformation in the circular economy era. Switching from products to services, from owning to utilizing, from buying to sharing, from disposing to reusing… New circular business models are filled with experiences, and companies are required to build meaningful, swift interactions to keep all their stakeholders engaged and satisfied.

User experience design is just the beginning. It paves the way for a more holistic approach, able to consider the rapidly evolving context of the modern, extended business processes involving all the stakeholders in the design phase in an effective way. 

Our Capabilities

We help companies design and build meaningful experiences, making sure technologies are carefully selected, fully leveraged, and successfully adopted – introducing usable innovation that makes people’s lives better.

End-to-End Experience Design

Leveraging our proprietary, people-centric digital service design methodology, we assess the business context and needs to develop the end vision, including the design of the user journey, and evaluate the current technology ecosystem available. We then build an interactive prototype of the solution to be tested with a selected team of key-users and designers. 

Finally, we work with our customers to identify the most suitable technology platform to implement the designed solution including roadmap planning and a minimum viable product, able to deliver the expected business value.

User Experience Optimization

We help companies improve user satisfaction and engagement by designing the end to end user experience for  digital goods, services, and software. 

We focus on reimagining the user experience to engage all stakeholders with consumer-like experiences: ideating, innovating, and co-designing seamless experiences that create true engagement when utilizing products and services.

Design & Implementation

With an innovative yet pragmatic approach, we help customers develop solutions that maximize the effectiveness of the user interaction by design.

As part of a development project, we engage in the information architecture design to create a logical and intuitive structure for the application content. This includes creating an experience map, defining categories, and subcategories, and designing the labeling and navigation systems. Our goal is to make it easy for users to find and understand the information on the application. 

User Research

By understanding the users' perspective, designers can create products that are intuitive, easy to use, and engaging.

User research is critical to identify potential pain points and inconsistencies that users may encounter, allowing UX designers to address these issues proactively and create a positive user experience.

We help companies gather information about user needs, motivations, and behavior through techniques such as surveys, focus groups, and usability testing. We then create user personas to represent different user groups and profiles, and design the processes, steps and interactions users take to accomplish a specific goal.

As a service Business Model

Servitization is a primary enabler of Circular Economy, and surely one of the top strategies for companies who are willing to increase their profitability while being sustainable. As-a-service business models allow the shift from selling a product, to selling the value of that asset to users in need.

We help companies explore this opportunity - from the analysis of their current business models and operations, to the design and actual implementation of new as-a-service models, leveraging digital technologies and our proprietary methodology to activate new revenue streams.

Industry 4.0 Transition

Industry 4.0 is a well-known concept, yet only a few companies have taken action despite seeing its potential value. Digital technologies are completely remodeling industrial production processes, providing greater flexibility, increased productivity and higher quality.

We guide companies in the transition towards their “Future Factories”, starting with people across the enterprise and, only then, focusing on the technologies that could be more helpful to support employees working with complex equipment and processes and ultimately, to do more with less.

Customer Engagement Revolution

People’s lives revolve around interactions – with other people, brands, products and devices. In a world where the line between digital and physical is extremely blurred, organizations must design and deliver meaningful, next-level customer experiences in order to stay relevant and keep growing.

Bringing together a passion for data, design, technology and customers, we help companies model end-to-end experiences in the phygital world, reimagining their Sales, Marketing and Services digital platforms through a human-centered approach.

Intelligent Automation

To achieve real intelligent automation, an enterprise-wide approach is required - which means designing around people and technologies simultaneously.

Leveraging our approach and technological expertise, we help companies build solutions to achieve quality Augmented-Humans at scale, empowering their employees and letting them focus where they can make a real difference.

Innovation as a Service

Your people’s knowledge is an incredible (often underrated) resource to leverage - if guided with the right approach, it’s your own people who will make innovation happen.

We have developed a proprietary methodology to work with both people and technology: let us help you develop and launch MVPs, according to the Learning-by-doing concept, and deploy your innovation in the most effective way

Digital Technology Onboarding

Get your team aligned with the latest technologies, through our interactive workshops! This journey, tailored to your industry and needs, shows real use cases and practical examples about how emerging technologies can represent a competitive advantage for your company.

A perfect first step to start all-around company-wide digital transformation as well as area-specific digitization processes.

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Our Approach

Our approach is based on our proprietary digital service design methodology that aligns people, processes, and technologies to deliver the impactful experiences through short, iterative incremental cycles.

People Centric

Digital transformation is about using technology to transform business processes, models, and organizations.
It is about using the insights brought both by users and technology to envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.

Focusing on people rather than processes or technologies, allows clients to envision lean solutions truly built around their business needs, maximizing benefits, and  accelerating adoption.


Methodology Based

Our proprietary methodology is designed to maximize the alignment between people and technology, helping companies introduce fast, tangible, and impactful innovations.

We propose a pragmatic, tangible approach to digital transformation: Leveraging on design-focused and service design methodologies paired with our technological DNA and ability to execute, we help companies to introduce feasible, usable innovation in their organizations and transform into digital responsible leaders.


Wireframing & Prototyping

We work with with key users to co-design  interactive prototypes of the user interface to visualize layout, content, and functionality before developing the final product or service.

This activity allows to identify any problems or issues with the layout, content, or functionality early in the development process,  saving time and resources in the long run.

Case Study

The Future of Car Sharing: Connected Vehicles for Urban Mobility

Discover how our client has revolutionized car rental services, serving millions in the process.

Case Study

Virtual and Innovative Showroom: Lookcast Enters Fashion Maison Designs

Discover how our fashion and luxury client offers a highly customized digital showroom experience.

Case Study

Tailor-Made Suite of Applications Platform to Manage Global Retail Store Network

Our global retail client needed a solution to improve communication and enable the rapid deployment of corporate guidelines.

Technology Enabled

“I did not know that was possible” is one of the most common outcomes of a conversation between a business team with a need and a Technology Expert.

That’s why Digital Technology Enablement is so critical: by showing use cases and real examples of technology applied, we lay the foundation for concrete incremental innovation development – ultimately empowering the business with technology as a force multiplier.

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People Centric

Digital Transformation is about using technology to transform business processes, models, and organizations.

It is about using the insights brought both by users and technology to envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.

Focusing on people rather than processes or technologies, allows to envision lean solutions truly built around their business needs, maximizing benefits and  accelerating adoption.

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Methodology based

The beNIMBL Loop is a proprietary methodology designed to maximize the alignment between people and technology, helping companies introduce fast, tangible, and impactful innovations.

Six different variants have been tailored for specific scenarios and industries according to people and company objectives.

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