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Tailor-Made Suite of Applications Platform to Manage Global Retail Store Network

This client is an Italian multinational company that produces premium, luxury, and sports eyewear. With its strong presence in over 150 nations in every continent, it is the world's largest company in the eyewear industry.

The Challenge

The client, given its widespread global presence, had to manage a massive network of retail stores, having to coordinate not only their logistics and product distribution, but also their consistency in terms of brand image. The distribution of communication and promotion materials, the coordination of omnichannel activities, and the assessment of the store's compliance with corporate image guidelines took place through different tools and complex processes. The client therefore needed a tool that could reduce the complexity of these processes and manage different retail store activities through a single platform, thus improving communication and enabling the rapid deployment of corporate guidelines.

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The Approach

Avvale performed an in-depth analysis of the processes and tools adopted by the client to manage retail store activities, in order to fully understand the client's needs and develop a tailor-made solution. Therefore, through a micro front-end approach, a management platform was developed that contained all the applications needed to manage the different activities. The suite of application platform was also implemented by building a UX designed to match the customer's need for a tool capable of managing complex processes in the retail store chain in a fast and intuitive way.

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The Impact

Today our client manages its retail store network through a single platform capable of handling all necessary processes and activities. The solution provides a platform that is not only able to distribute centrally defined guidelines, communication materials or useful information for the implementation of marketing campaigns to all stores, but also to verify their correct application within the single retail store. The solution has made it possible to improve and speed up the exchange of information between the corporate and the single retail store, thus has facilitated compliance management. The solution also addresses a number of ancillary needs such as the management of digital signatures or the need of an anti-counterfeiting tool, thus constituting a complete platform helpful to manage communication for the retail store network.

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