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Digital Commerce

Consumers are looking for retailers with sustainable products and practices, from manufacturing and packaging, to how they handle returns and promote the extension of products life. In this transition, digital commerce is the way to achieve new business opportunities, combining consumer needs and data-driven processes with modern, composable technologies. 

Our Capabilities

We help companies unlock the value of new selling models based on customer-centric experiences, balancing business opportunities and cultural changes through a complete range of consulting services to make complexity simple, giving to every customer the opportunity to accelerate growth.

B2C and DTC Commerce

Business-to-consumer and direct-to-consumer digital commerce are among the top priorities to accelerate time-to-value and explore new revenue streams, uncovering new profitable growth.

We help customers design a complete digital commerce adoption roadmap offering a wide range of solutions, process coverage, and capabilities, in terms of logistics execution, order management, and future-proofing composable commerce platform implementations.

B2B Commerce

The adoption of business-to-business digital commerce requires self-service and B2C-like experiences, making it easy to buy and sell in high demanding contexts.

Our services help companies scale their B2B channels, streamlining the relationship with buyers and partners through our next-generation solutions designed to go to market faster, expand reach, and streamline operations.

Commerce Marketplace

Immediate product availability, agility, and convenience are the drivers in a very competitive market. Companies can introduce new business models by leveraging an ecosystem of connected third party sellers, integrating logistics and delivering one-stop-shop of everything customers need.

We help companies reinvent their strategies across new digital models. Our holistic approach combines cross-industry knowledge with an accurate design methodology to build modern and highly-scalable platforms.

Commerce Design Experience

In a hyper-competitive landscape, user experience should be considered a competitive advantage, and it's critical for companies to reflect their brand’s purpose with impressive commerce designs curated pixel by pixel.

Our experience design experts assist our customers across communication, brand design, and consolidated consulting experience, required to envision and activate premium digital commerce solutions.

Product Information Management

The concept of product information management (PIM) is increasingly common when it comes to digital commerce, product sales strategies, digital marketing, and omnichannel presence.  A huge challenge marketers face in any product-focused business is the insurmountable amount of information to digest and act upon. This information needs to be passed in multiple versions to different sales channels, distributors, and retailers.

Using PIM, we help our customers drive revenue faster and more effectively, improve product information in each channel, and enable process automations and content creations through the entire product lifecycle.

Digital Asset Management

Users, teams, and organizations need to reduce the time and effort spent managing, organizing, and sharing rich media across business processes. Digital Asset Management (DAM) enables advanced lifecycle capabilities and rich media management features to increase process efficiency, delivering great benefits, control, and consistency.

We offer dedicated services providing our best practices approach to design and deploy tailored enterprise solutions and address the challenges managing omnichannel media.

As a service Business Model

Servitization is a primary enabler of Circular Economy, and surely one of the top strategies for companies who are willing to increase their profitability while being sustainable. As-a-service business models allow the shift from selling a product, to selling the value of that asset to users in need.

We help companies explore this opportunity - from the analysis of their current business models and operations, to the design and actual implementation of new as-a-service models, leveraging digital technologies and our proprietary methodology to activate new revenue streams.

Industry 4.0 Transition

Industry 4.0 is a well-known concept, yet only a few companies have taken action despite seeing its potential value. Digital technologies are completely remodeling industrial production processes, providing greater flexibility, increased productivity and higher quality.

We guide companies in the transition towards their “Future Factories”, starting with people across the enterprise and, only then, focusing on the technologies that could be more helpful to support employees working with complex equipment and processes and ultimately, to do more with less.

Customer Engagement Revolution

People’s lives revolve around interactions – with other people, brands, products and devices. In a world where the line between digital and physical is extremely blurred, organizations must design and deliver meaningful, next-level customer experiences in order to stay relevant and keep growing.

Bringing together a passion for data, design, technology and customers, we help companies model end-to-end experiences in the phygital world, reimagining their Sales, Marketing and Services digital platforms through a human-centered approach.

Intelligent Automation

To achieve real intelligent automation, an enterprise-wide approach is required - which means designing around people and technologies simultaneously.

Leveraging our approach and technological expertise, we help companies build solutions to achieve quality Augmented-Humans at scale, empowering their employees and letting them focus where they can make a real difference.

Innovation as a Service

Your people’s knowledge is an incredible (often underrated) resource to leverage - if guided with the right approach, it’s your own people who will make innovation happen.

We have developed a proprietary methodology to work with both people and technology: let us help you develop and launch MVPs, according to the Learning-by-doing concept, and deploy your innovation in the most effective way

Digital Technology Onboarding

Get your team aligned with the latest technologies, through our interactive workshops! This journey, tailored to your industry and needs, shows real use cases and practical examples about how emerging technologies can represent a competitive advantage for your company.

A perfect first step to start all-around company-wide digital transformation as well as area-specific digitization processes.


Our Approach

We help companies drive new growth, and design new value creation journeys that can capitalize on a circular economy business model. Our approach starts from ideas and sets the backbone for a true digital strategy, enabling modern commerce adoptions, scalable and adaptable to fast-pace environments.

Understand the Context

Developing a fast-growing e-commerce channel requires a deep knowledge of the online market, always staying relevant to  customers.

We support our customers in the set up of a tailored digital roadmap, from the design of a consistent strategy, to the collection of the business needs and the execution, including the necessary  change and operational management.

Find the Right Path

Even with a clear vision and strategy in mind, execution can present its own challenges - moving with an agile - think big, start small, scale fast approach is more often then not the key to a successful implementation.

We designed an accelerated program for digital commerce adoption that guides companies through short and incremental cycles of delivery  - this allows our customers to evolve their solutions through constant adjustments .



One of the key principles of today's digital economy is the need to constantly and rapidly evolve and adapt to meet customer needs.

In a context that is rich of real time inputs and feedback from end-customers, adaptability needs to be embedded in every solution, and organization, since its inception.

We help our customers  design their digital commerce platforms with this principle in mind, supporting them through  all stages of the transformation.

Our Partners

SAP    MuleSoft



Case Study

Automotive Sector Leader Centralizes its Sales, Spare Parts, and Services Process into a Single Portal with SAP BTP

Discover how we helped the automotive sector leader in Colombia centralize its sales, spare parts, and services processes in a single web portal, thanks to SAP BTP, achieving greater efficiency in terms of inventory, marketing, and product developmen...

Case Study

The Future of Interaction with Service Stations

Before loyalty apps were mainstream, the Italian energy giant was inventing a hyper-connected program with Avvale, based on AWS cloud services.

Case Study

Salesforce B2B Commerce: Boosting Sales and Efficiency for Racing Product Manufacturer

Discover how Avvale empowered a world-leading racing product manufacturer with the implementation of Salesforce B2B Commerce.

Case Study

Virtual and Innovative Showroom: Lookcast Enters Fashion Maison Designs

Discover how our fashion and luxury client offers a highly customized digital showroom experience.

Case Study

Goglio Group Reaches New Markets with Info-Commerce Enhancement

Discover how Goglio aimed to expand its market by implementing new business models and adding an info-commerce function to its classic e-commerce engine to offer highly customized packaging products.

Case Study

C.O.B.O. S.p.A Improves Customer Experience Omnichannel Transformation

Explore how Avvale helped C.O.B.O. S.p.A. overhaul its traditional spare parts sales channel by creating a personalized "Point of Experience" for each customer, and streamlining the order fulfillment process through automation and leaner methods.

Case Study

Bancard Improves Customer Experience by Optimizing Its Commercial and Service Processes

Discover how Bancard, a leader in payment services in Paraguay, began its journey to success by improving processes and optimizing the customer experience.

Technology Enabled

“I did not know that was possible” is one of the most common outcomes of a conversation between a business team with a need and a Technology Expert.

That’s why Digital Technology Enablement is so critical: by showing use cases and real examples of technology applied, we lay the foundation for concrete incremental innovation development – ultimately empowering the business with technology as a force multiplier.

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People Centric

Digital Transformation is about using technology to transform business processes, models, and organizations.

It is about using the insights brought both by users and technology to envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.

Focusing on people rather than processes or technologies, allows to envision lean solutions truly built around their business needs, maximizing benefits and  accelerating adoption.

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Methodology based

The beNIMBL Loop is a proprietary methodology designed to maximize the alignment between people and technology, helping companies introduce fast, tangible, and impactful innovations.

Six different variants have been tailored for specific scenarios and industries according to people and company objectives.

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