- Services
- Industries
- About
- News & Views
- Join Us
Sustainable Digital Catalog: Albia’s Transformation
While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.
Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.
Albia, a leading funeral services company in the Spanish national market, is part of the Santalucía Group. Committed to providing close, respectful, and high-quality care, Albia integrates responsible innovation into its strategy to meet evolving social demands without losing its essence. The digitalization of its catalog is part of this vision, adapting to current customer needs and strengthening its identity as a modern, people-centered company.
The Challenge
Albia faced the challenge of modernizing its funeral products and services catalog to meet the demands of a sector where immediacy, transparency, and sensitivity are paramount. Until then, its offerings were managed through printed materials or inflexible platforms, with high maintenance costs and a decentralized operation that hindered consistent and timely updates across locations.
Advisors, a key element in supporting families, worked with non-integrated tools, resulting in slow processes, duplicated tasks, and reduced service efficiency. Additionally, Albia lacked its digital channel and solutions that accurately reflected its personalized offerings.
In this context, digitizing the catalog was essential to provide a more agile, empathetic experience aligned with its brand identity. At the same time, the project needed to deliver a scalable, sustainable, and competitive solution consistent with its environmental commitment.
The Approach
To meet these needs, Albia partnered with Avvale to create a digital solution that would reimagine its commercial model from the ground up. The result was a fully integrated platform within Albia’s SAP environment, designed for both advisors and family members to explore services, configure personalized options, and generate real-time offers through an intuitive, web-based interface.
Built on co-creation and empathy, the project included in-depth collaborative sessions to understand the emotional and operational nuances of the funeral service experience. This human-centered approach resulted in a seamless, visually refined interface that simplifies navigation, supports real-time updates, and organizes services by category.
With full SAP FIORI integration, the solution ensures end-to-end data synchronization, real-time traceability, and precise control over each customer interaction. The scalable architecture is designed for continuous improvement, enabling Albia to expand functionality in line with future strategic goals.
The Challenge
Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:
- Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
- Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
- Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
- No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
- Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.
The Approach
With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:
- Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
- Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
- Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
- Maximize user-driven admin capabilities to control the management of calculations and forms.
- Create new KPls driven by the business needs.
When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:
- Add members on the fly
- Plan on existing as well as planned assets and automatically calculate the depreciation of values
- Test "what-if" scenarios for deeper analysis by creating private versions of plans
- Customize the solution based on their current business process
- Perform driver-based calculations
- Empower users to execute end-to-end planning scenarios, without the help of IT
The Impact
Since its launch, the platform has elevated Albia’s commercial process from end to end, improving both the operational efficiency of its advisors and the experience of the families they serve. Information is now presented in a transparent, organized, and easily digestible format, allowing for faster, more informed decisions during emotionally sensitive times.
The introduction of mobile devices and tablets has allowed for more flexible and personalized service, tailored to each situation. Advisors now enjoy greater autonomy and adaptability, resulting in a more consistent, professional, and uniform level of service across all group locations.
Thanks to real-time content updates, the offerings are always aligned with customer expectations, preventing errors and enhancing process transparency. The elimination of physical catalogs has also led to a substantial reduction in paper, ink, and logistics usage, reinforcing Albia’s environmental commitment.
