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Boosting revenue by 40% with the power of marketing automation

Our client is a leading organziation with a proud tradition of over 100 years in the production and distribution of food and beverages, as well as in retail, hospitality, and strategic investments. With operations spanning Costa Rica, Guatemala, Honduras, El Salvador, Mexico, and the United States, and exports reaching more than 156 countries – a regional powerhouse in Latin America. The company manages seven production units, twelve distribution centers, and a workforce of over 5,000 employees, serving an extensive and diverse customer base with a strong B2B focus.

The Challenge

The business faced the need to integrate all of its customer information into a single system to automate and centralize the management of its marketing campaigns. With a B2B approach and a wide range of distribution channels, the company was looking to improve its website through a comprehensive omnichannel marketing strategy. The main objective was to strengthen business relationships and improve effective communication with its customers.

beverages

The Approach

Understanding that the goal was to transform the way the company interacts with its customers, we collaborated closely with the client's teams to identify opportunities, connect different channels and processes, and enable a more efficient, automated, and customer-centric communication model, tailored specifically for a B2B business environment.

Our approach combined sound strategic planning, constant alignment with business objectives and precise technical execution during the implementation of SAP Emarsys. This collaboration allowed us not only to accelerate time-to-value, but also to lay the foundations for a sustainable, scalable and results-oriented omnichannel marketing operation.

beverage control system

The Impact

Automated tactics and programs drove a 40% increase in transactions, while marketing campaigns achieved over 200,000 successful interactions. Engagement metrics also improved, with a 3% increase in open and click-through rates, reflecting stronger customer connections and loyalty. Leveraging Avvale's Web Channel expertise, the company was able to deliver uniquely personalized digital experiences that resonated with its audience and reinforced brand affinity. These results translated into greater customer retention, enhanced operational efficiency, and more agile, data-informed decision-making. As a result, our client fortified its market presence and gained a competitive edge in delivering value through every customer interaction.

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