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Driving Sales Success: Fratelli Branca's 100% Spike in Orders with SAP Emarsys

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Fratelli Branca, a highly esteemed Italian distillery with over 175 years of expertise, is renowned for its dedication to botanicals and distinctive recipes, while preserving its artisanal values. Embracing the motto "Innovating while conserving", Fratelli Branca continues to honor its rich heritage while pioneering new frontiers in craftsmanship.

The Challenge

Fratelli Branca Argentina embarked on an ambitious digital transformation project aimed at expanding their customer database and boosting sales through their online platform, Branca Store. The company used to send standardized emails to their contact base, lacking any defined structure in terms of marketing automation, personalization, or customer lifecycle strategy. Aware of the importance of effectively reaching their customers, the company sought a comprehensive solution that would allow seamless execution of large-scale personalization through email automation, as well as precise audience segmentation. Additionally, they needed to deliver relevant real-time interactions across various communication channels. But how could they reach customers with the right products at the right time based on their interests? For this, they needed a tool that matched their history and tradition while enabling exponential brand growth. In this context, SAP Emarsys emerged as the perfect solution to Fratelli Branca's needs.

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The Approach

To achieve the client's needs, Avvale embarked on a collaborative journey with Fratelli Branca, meticulously crafting and aligning goals to meet the client's unique requirements. Our approach began with a deep dive into understanding their business objectives, challenges, and aspirations. This understanding was pivotal in shaping a tailored strategy that would not only address their immediate needs but also pave the way for sustainable growth and innovation. Our solid CRM expertise allowed us to seamlessly integrate with Fratelli Branca's existing frameworks, ensuring a smooth transition and effective implementation of new strategies.
By leveraging the capabilities of the SAP Emarsys omnichannel marketing platform, Fratelli Branca significantly improved their marketing and sales strategy, providing their client with a more dynamic platform. This tool allowed them to personalize their communication and product offerings based on Customer Lifetime Value, giving them the ability to more effectively adapt to the needs and desires of their customers. By focusing on CLV, they could tailor their strategies to better meet the evolving needs and desires of their customers, leading to higher engagement and loyalty. 

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The Impact

The new implementation provided a wide range of advanced functionalities that allowed them to connect more effectively with their customers including message personalization tools, campaign automation, detailed customer behavior analysis, and precise segmentation. Thanks to this ability to deliver highly personalized messages and offers, Fratelli Branca was able to more accurately adapt to their customers' needs and preferences, resulting in a notable increase in customer retention and sales.

In just 6 months, the results were impressive:

+ 160% increase in the number of contacts;
+ 150% increase in web traffic;
+ 15% of Branca Store's revenue attributed to SAP Emarsys campaigns;
+ 100% increase in the number of orders.

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