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CEFLA's HCM Digital Transformation Toward a Unified and Strategic Workforce Management

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

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Founded in Imola in 1932 as a cooperative specializing in electrical and thermohydraulic systems, CEFLA has evolved into an international multi-business powerhouse. Operating across Civil and Industrial Plant Engineering, Finishing Systems, Medical Equipment, and LED Lighting Solutions, CEFLA employs 1,860 individuals worldwide, with facilities spanning Europe, the United States, the Middle East, India, and China. A common mission unites Cefla's diverse business units: to enhance people's lives.

The Challenge

CEFLA faced significant challenges in managing its human capital across its global operations. As the company experienced rapid growth, the need for a best-of-breed HCM digital solution became increasingly evident. The absence of a comprehensive Human Capital Management (HCM) system hindered the effective supervision of its workforce, particularly in its international branches. Fragmented existing systems impeded the efficient management of basic employee information, organizational structure, and payroll data. Moreover, strategic HCM processes—recruiting, onboarding, and training—required digital enablement to support CEFLA's dynamic and expanding needs.

The imperative was clear: CEFLA needed a centralized HCM solution to unify its HR processes, ensure accurate data management, and support strategic HCM initiatives.

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The Approach

To address these challenges, CEFLA chose Talentia HCM as the primary solution and embarked on a digital transformation journey supported by Avvale's team. With over 35 clients in HCM digital transformation projects and a team of experts averaging 12 years of experience, we guided CEFLA through this process, ensuring every specific goal was met with precision and efficiency.

The solution was implemented with a structured and phased approach:

  • Phase 1 focused on implementing the core components of the Core HR and Charter modules. This involved managing all essential employee information, work details, organizational data, and payroll records. A key objective was to design a clearly defined and graphically navigable organizational structure, which would support the security and deployment of the system. This phase, completed in eight months, included integrating current and historical data from both Italian and international branches, integration with ADP, and configuring the system for all managers and corporate users.
  • Phase 2 targeted strategic HCM processes, including recruiting, employee onboarding, and training. Talentia HCM enabled digitally optimized processes for these critical areas, ensuring a smooth and efficient flow from recruitment to employee development. This phase ends with the system’s opening to all employees.
  • Phase 3 will involve the integration of performance management, aligning organizational roles, market benchmarks, and training across CEFLA’s diverse business units. The final goal is to standardize performance metrics and foster a unified organizational culture.
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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

The implementation of TALENTIA HCM transformed CEFLA's daily operations, fostering a unified and strategic approach to workforce management. The centralized employee star system has significantly improved data accuracy and accessibility, providing a single source of truth for all employee-related information. The clearly defined organizational charter has enhanced the visibility and management of the company's structure, supporting better decision-making and operational efficiency.

The digital enablement of recruiting, onboarding, and training processes has streamlined these critical functions, reducing execution times and improving overall effectiveness. This transformation aligns with CEFLA's sustainability goals, optimizing resource use and enhancing employee engagement.  CEFLA now benefits from a homogeneous organizational structure, a significant achievement given its geographical diversity. The unified organizational chart represents a shift in mindset, where all HR data is segmented and readily available, supporting a more cohesive and efficient management approach.

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