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Transforming Urban Regeneration: Supernova Improves Operations with a Record-Breaking ERP Implementation

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.


Born in 2022 from the venture between Heliopolis and Museum companies, Supernova is where urban regeneration and real estate meet innovation. Committed to enhancing the quality of living, sustainable resource utilization, and the intelligent use of digital technologies, the company is poised to reshape the future of these sectors.

The Challenge

With a strong growth trend and ambitious projects starting in 2023, Supernova recognized the importance of a robust solution capable of managing orders, supporting expansion, and streamlining business volumes across its twelve companies. The main challenge was optimizing operations to meet the exponential volume increase resulting from the rise in new real estate transactions.

To solve this challenge, a new ERP management system that integrated with a Document Solution was needed. This would allow for comprehensive control of operations and address current gaps. In particular, the new ERP should:

  • facilitate integrated control of projects and contracts;
  • enable precise management control;
  • optimize analysis and managerial reporting;
  • allow for a consolidated corporate view.

The Approach

Following a comprehensive assessment, Supernova selected SAP S/4HANA Public Cloud, a cutting-edge ERP solution delivered as Software as a Service (SaaS). The project goal was to delineate a unified management model and ensure its seamless implementation, capitalizing on existing tools within an integrated system.

As a recognized authority in ERP, Avvale had the expertise to guide Supernova through this transformative journey. Leveraging experience, we harnessed the innovation of SAP S/4HANA, enhancing the business model with new features that allowed us to define a global standard.

The implementation adopted the greenfield approach, a delicate operation with substantial business benefits. Recognizing the sensitivity of this approach, Avvale tailored its strategy to align with the company's profile, business processes, organizational structure, complexity, user dynamics, IT staff organization, and overall business project commitment.

A hybrid agile approach using SAP best practices was instrumental during the exploration phase, leading to optimized processes and a quicker project implementation. Our methodology played a pivotal role in completing the project efficiently within a record timeline of just 6 months, earning us the Rapid Time to Value award at the SAP Quality Awards.


The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

The implementation of SAP S/4HANA Public Cloud marks a profound shift in Supernova's operational landscape. The transition to structured process management has empowered the organization with real-time, reliable information, tailored to individual user profiles. Integrated data and document management have boosted efficiency, laying a robust foundation for future expansions.

Opting for a cloud-managed system ensures not only business continuity and scalability but also heightened security. This solution provides automatic software updates and disaster recovery, crucial for continuity and risk mitigation.

The innovative ERP system efficiently manages purchasing, job orders, supplier orders, contracts, general ledger, trial balance, treasury, and cash flow. Centralized data management guarantees accuracy and consistency, minimizing errors and enhancing productivity. Supernova gains control over costs, revenues, and working capital with integrated and timely information. Workflow alerts, particularly on mobile platforms, streamline critical processes and minimize delays.

Additionally, the cloud-based solution inherently fosters resource optimization and energy efficiency, aligning the organization with environmentally responsible practices.