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Towards a Centralized Vision: Sofidel Sets a New Data-Driven Marketing Standard

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Sofidel, headquartered in Porcari, Italy, is a leading manufacturer of tissue paper and the company behind well-known brands such as Regina. Operating across more than 10 countries, Sofidel employs over 7,000 people. With a mission rooted in sustainability, Sofidel is committed to reducing its environmental impact while creating economic, social, and environmental value for all stakeholders.

The Challenge

Operating on a global scale, Sofidel faced complex challenges related to fragmented data management, further complicated by the need to comply with stringent regulations such as GDPR. The company needed to ensure a unified view of customer interactions while balancing marketing campaign efficiency with personalized customer experiences.

Focused on innovation and sustainability, Sofidel recognized the need to enhance operational efficiency and improve customer engagement. The main challenge was to centralize fragmented data and create a unified user view to support global marketing strategies while ensuring transparency and security in handling personal information.

sofidel challenge

The Approach

Avvale understood that solving these challenges required more than just a technical solution – it called for a strategic approach that put data management at the heart of Sofidel’s digital transformation.

To create an agile, integrated data management structure, Avvale collaborated with Sofidel to design and implement a Customer Data Platform (CDP) based on Odoo. By integrating all existing data sources, the CDP provided a unified view of every user interaction across both online and offline channels. Ensuring GDPR compliance was a top priority, with Avvale making sure the CDP fully adhered to regulations, safeguarding user data, and ensuring transparent and secure data management.

The platform was also designed with flexibility and scalability in mind, allowing it to evolve. As Sofidel expands towards a broader Data Platform, it will be able to incorporate other types of data and integrate new technologies like artificial intelligence to generate even more accurate insights.

sofidel approach

The Impact

The digital transformation led by Avvale is reshaping how Sofidel manages customer interactions and data collection. By the end of this journey, Sofidel will benefit from optimized marketing campaigns, increased promotional effectiveness, and improved user engagement. GDPR compliance will be strengthened, minimizing privacy risks and ensuring secure and transparent handling of personal data.

Sofidel will be able to efficiently send thousands of personalized promotional emails to users across Europe through a centralized, GDPR-compliant system – thanks to the custom software jointly developed by Sofidel and Avvale, which builds on their longstanding partnership. Integration with other Odoo modules and the shift towards a comprehensive Data Platform open up new opportunities, such as advanced data analysis and the integration of AI to generate increasingly accurate and timely insights. The result? More efficient processes, highly personalized campaigns, and secure, compliant data management.

This project not only supports Sofidel’s growth and innovation but also strengthens its commitment to sustainability and operational efficiency, enhancing the value delivered to all stakeholders.

sofidel impact