Avvale | Case Study | Rovagnati: A New Era of Confidence in Planning

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

The Challenge

In today’s volatile economic climate, companies like Rovagnati face a growing challenge: how to maintain profitability while dealing with market uncertainty. Volume volatility and fluctuating raw material costs are daily realities with direct consequences on revenue and margins.

For Rovagnati responding to these pressures with traditional planning processes was no longer sustainable. In such an unstable environment, the company decided to automate its Planning process to improve efficiency, accelerate results, and enable the management of monthly rolling forecasts.

Lengthy planning cycles and fragmented data flows left teams unable to react quickly to change, resulting in missed opportunities and inefficiencies. It was time to turn planning from a rigid exercise into a responsive, intelligence-driven capability - one that could align people, data and decisions in a single, seamless rhythm.

Rovagnati’s transformation began with a single question: how can we plan for change, not just react to it? Together with Avvale, the company embarked on a journey to redesign their Integrated Business Planning approach - placing collaboration, agility and precision at the heart of the process. At its core was a vision of end-to-end alignment: from sales forecasts to product costing, from procurement to logistics and overheads, all culminating in a unified and dynamically calculated P&L.

The Approach

Avvale led Rovagnati through a structured transformation journey centered on the implementation of a SaaS-based EPM solution using the Board Platform. The initiative began with an in-depth analysis of existing planning workflows, culminating in the design of a fully integrated process that seamlessly connected Sales Planning, Cost of Goods Sold (COGS) Planning, and P&L Forecasting. Cross-functional collaboration was key, involving Sales for forecasting, Industrial for operational drivers, Purchasing for raw material costs, and Controlling for cost allocation and profitability analysis. Data integration and normalization were ensured by the IT team, enabling consistent and reliable inputs across the process. The result was a centralized planning environment offering standard and advanced reporting, KPI monitoring, and dynamic what-if simulation capabilities - all within a single, cloud-based platform. From sales and procurement to operations and finance, every department became part of a single, connected flow.

Avvale worked closely with cross-functional teams at Rovagnati to design a future-ready process that mirrored the business itself: dynamic, interconnected, and precise. And within just six months, the transformation was live.

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
Maximize user-driven admin capabilities to control the management of calculations and forms.
Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

Add members on the fly
Plan on existing as well as planned assets and automatically calculate the depreciation of values
Test "what-if" scenarios for deeper analysis by creating private versions of plans
Customize the solution based on their current business process
Perform driver-based calculations
Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

Rovagnati’s planning function shifted from a static, siloed system into a unified, real-time decision-making engine.

Where once it took nearly a month to complete a single planning cycle, Rovagnati now executes an end-to-end process in just one week. With the new platform’s built-in intelligence, teams can test the financial impact of pricing shifts, sales trends or raw material costs - and see the implications ripple through to EBITDA in hours, not weeks. Scenario planning, once limited to a few static forecasts per year, became an everyday capability. Business users now run frequent what-if analyses, simulating the effects of changes in demand, pricing, or raw material inputs. Monthly rolling forecasts have replaced static annual plans, and planning cycles have expanded from three per year to as many as needed. The new model promotes faster decision-making, aligns departments around shared data, and supports a dynamic business strategy.