Avvale | Case Study | Rovagnati: A New Era of Confidence in Planning

The Challenge

In today’s volatile economic climate, companies like Rovagnati face a growing challenge: how to maintain profitability while dealing with market uncertainty. Volume volatility and fluctuating raw material costs are daily realities with direct consequences on revenue and margins.

For Rovagnati responding to these pressures with traditional planning processes was no longer sustainable. In such an unstable environment, the company decided to automate its Planning process to improve efficiency, accelerate results, and enable the management of monthly rolling forecasts.

Lengthy planning cycles and fragmented data flows left teams unable to react quickly to change, resulting in missed opportunities and inefficiencies. It was time to turn planning from a rigid exercise into a responsive, intelligence-driven capability - one that could align people, data and decisions in a single, seamless rhythm.

Rovagnati’s transformation began with a single question: how can we plan for change, not just react to it? Together with Avvale, the company embarked on a journey to redesign their Integrated Business Planning approach - placing collaboration, agility and precision at the heart of the process. At its core was a vision of end-to-end alignment: from sales forecasts to product costing, from procurement to logistics and overheads, all culminating in a unified and dynamically calculated P&L.

The Approach

Avvale led Rovagnati through a structured transformation journey centered on the implementation of a SaaS-based EPM solution using the Board Platform. The initiative began with an in-depth analysis of existing planning workflows, culminating in the design of a fully integrated process that seamlessly connected Sales Planning, Cost of Goods Sold (COGS) Planning, and P&L Forecasting. Cross-functional collaboration was key, involving Sales for forecasting, Industrial for operational drivers, Purchasing for raw material costs, and Controlling for cost allocation and profitability analysis. Data integration and normalization were ensured by the IT team, enabling consistent and reliable inputs across the process. The result was a centralized planning environment offering standard and advanced reporting, KPI monitoring, and dynamic what-if simulation capabilities - all within a single, cloud-based platform. From sales and procurement to operations and finance, every department became part of a single, connected flow.

Avvale worked closely with cross-functional teams at Rovagnati to design a future-ready process that mirrored the business itself: dynamic, interconnected, and precise. And within just six months, the transformation was live.

The Impact

Rovagnati’s planning function shifted from a static, siloed system into a unified, real-time decision-making engine.

Where once it took nearly a month to complete a single planning cycle, Rovagnati now executes an end-to-end process in just one week. With the new platform’s built-in intelligence, teams can test the financial impact of pricing shifts, sales trends or raw material costs - and see the implications ripple through to EBITDA in hours, not weeks. Scenario planning, once limited to a few static forecasts per year, became an everyday capability. Business users now run frequent what-if analyses, simulating the effects of changes in demand, pricing, or raw material inputs. Monthly rolling forecasts have replaced static annual plans, and planning cycles have expanded from three per year to as many as needed. The new model promotes faster decision-making, aligns departments around shared data, and supports a dynamic business strategy.