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Virtual and Innovative Showroom: Lookcast Enters Fashion Maison Designs

This client is an Italian leading fashion maison designs, produces and distributes fashion products, clothes and accessories. With more than 2,704 boutiques in 60 countries it is a fashion house esteemed all over the world.

The Challenge

The haute couture market presents many challenges, foremost among the need to remain competitive through an ever innovative and disruptive approach. In recent years, the fashion-technology binomial has strengthened thanks to numerous projects involving high-tech and innovative solutions, such as IoT solutions, in the fashion market for the presentation of new collections, for the online try-on of clothing or as support for fashion shows. Our client figured out the need to streamline the process of communicating and presenting new collections or products to customers, supporting both physical and virtual modes, and adopting a smart solution to meet their needs.

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The Approach

Avvale primarily implemented a deep analysis of the customer's needs to identify the most suitable solution. The assessment phase led to the development of a Digital Showroom through the Lookcast solution, which allows the creation of a real virtual showroom useful for the presentation of the brand's collections with a very high depth of detail. In fact, the platform presents numerous tools useful to customers or sales agents, allows products to be included in a wishlist or to proceed with the order of the selected products, thus integrating a sales component within the virtual showroom. The UX component allows the collection to be placed within a highly customized context, thus respecting mood and inspirational concepts.

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The Impact

The customer now has a Digital Showroom platform, and can therefore present new collections in a completely innovative way, building a virtual and customized environment in which to place them. The solution provides support both for the customer's independent discovery of products and for sales agents who can show their customers the collection with an innovative and engaging approach. The platform also has an analytics section that can provide the brand with relevant information on the customer journey and the performance of its sales campaigns in a complete and innovative solution for product catalog management and presentation.

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