Contacta con nosotros
Contacta con nosotros

 

 

 

Showroom Virtual e Innovador: Lookcast Entra en Fashion Maison Designs

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Este cliente es una importante casa de moda italiana que diseña, produce y distribuye productos de moda, ropa y accesorios. Con más de 2.704 boutiques en 60 países, es una casa de moda apreciada en todo el mundo.

El Reto

El mercado de la alta costura presenta numerosos retos, entre los que destaca la necesidad de seguir siendo competitivo a través de un enfoque siempre innovador y disruptivo. En los últimos años, el binomio moda-tecnología se ha reforzado gracias a numerosos proyectos que implican soluciones innovadoras y de alta tecnología, como las soluciones IoT, en el mercado de la moda para la presentación de nuevas colecciones, para la prueba online de prendas o como soporte para desfiles de moda. Nuestro cliente detectó la necesidad de agilizar el proceso de comunicación y presentación de nuevas colecciones o productos a los clientes, soportando tanto la modalidad física como la virtual y adoptando una solución inteligente para satisfacer sus necesidades.

scarf, watch, and shoes on a table

El Enfoque

Avvale implementó principalmente un análisis profundo de las necesidades del cliente para identificar la solución más adecuada. La fase de evaluación condujo al desarrollo de un Showroom Digital a través de la solución Lookcast, que permite la creación de un verdadero showroom virtual útil para la presentación de las colecciones de la marca con una gran profundidad de detalle. De hecho, la plataforma presenta numerosas herramientas útiles para los clientes o los agentes de ventas, permite incluir los productos en una lista de deseos o proceder al pedido de los productos seleccionados, integrando así un componente de venta dentro del showroom virtual. El componente UX permite situar la colección en un contexto muy personalizado, respetando así el estado de ánimo y los conceptos inspiradores.

parker-coffman-nAJEr8KlUnE-unsplash

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

El Impacto

El cliente dispone ahora de una plataforma de Showroom Digital, por lo que puede presentar nuevas colecciones de una forma totalmente innovadora, construyendo un entorno virtual y personalizado en el cual colocarlas. La solución ofrece soporte tanto para el descubrimiento independiente de productos por parte del cliente como para los agentes de ventas, que pueden mostrar a sus clientes la colección con un enfoque innovador y atractivo. La plataforma también cuenta con una sección de análisis que puede proporcionar a la marca información relevante sobre el recorrido del cliente y el rendimiento de sus campañas de ventas en una solución completa e innovadora para la gestión y presentación del catálogo de productos.

circular-action-clouds-through-tube
SHARE: