Avvale | Case Study | A Digital Future for HR Management at Ferrarelle

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Ferrarelle Società Benefit, the company behind iconic brands such as Ferrarelle, Vitasnella, and Amedei, is not just a leader in the mineral water industry but also a model of commitment to sustainability and social well-being. With a mission to align business growth with the enhancement of local communities and the environment, Ferrarelle has consistently sought innovative solutions to harmonize its corporate growth with its sustainability goals.

The Challenge

Before collaborating with Avvale, Ferrarelle faced fragmented and inefficient HR processes. Key activities such as performance evaluation and compensation management were performed manually and offline, leading to time loss, errors, and challenges in tracking progress and results. The absence of a centralized platform resulted in inconsistent data flows and disjointed management, hindering effective decision-making. Recruitment was another critical pain point: without an automated system, candidate selection and onboarding were slow, negatively impacting operational efficiency.

The Approach

To address these challenges, Avvale implemented a step-by-step strategic approach tailored to Ferrarelle's needs.

The first step was deploying Talentia Cloud Core HR, a digital platform configured as a master system for integrated human resource management. This was essential to centralize employee data, eliminating manual and fragmented management.

Next, Avvale integrated a performance management system, introducing structured KPIs to create transparency throughout the evaluation cycle, from goal setting to final review. Integration with ADP Payroll Cloud streamlined HR and payroll functions, minimizing errors and improving data accuracy. The transformation culminated in the introduction of a recruiting platform that simplified candidate selection and speeded up onboarding.

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
Maximize user-driven admin capabilities to control the management of calculations and forms.
Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

Add members on the fly
Plan on existing as well as planned assets and automatically calculate the depreciation of values
Test "what-if" scenarios for deeper analysis by creating private versions of plans
Customize the solution based on their current business process
Perform driver-based calculations
Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

The full digitalization of HR processes significantly improved efficiency by centralizing employee information on a single platform, reducing data duplication, and increasing data accuracy. Moreover, allowing employees to manage their data entry fostered engagement and accountability. Digitalizing compensation policies brought greater transparency and consistency to salary adjustments, while the new recruiting platform accelerated hiring timelines, boosting overall efficiency in the recruitment process.