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Refrival: Optimizing Billing Efficiency
While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.
Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.
Refrival is a leading company in integral services for points of sale in the FMCG (Fast-Moving Consumer Goods) sector in Spain, with a national network of collaborating companies. Its mission is to generate added value for its customers beyond service, through innovative solutions.
The Challenge
Refrival faced the challenge of efficiently maintaining and optimizing its SAP S/4HANA systems in an environment with complex and customized business processes. Among the main issues were fragmented billing with a high number of unnecessary invoices, the need to constantly monitor the process due to multiple customer-specific validations, resulting in cancellations and blockages, and the lack of efficiency in upstream billing and analysis times.
The Approach
Avvale analyzed Refrival's billing process and transformed it to optimize its performance, ensuring greater efficiency and compliance with established times. After analyzing and optimizing its processes, it was possible to improve the billing program, simplify the parameterization tables to facilitate their use by employees, eliminate unnecessary segmentation in billing, and additionally generate customized log records.
In addition, the new approach gave the business greater autonomy, reducing dependence on manual interventions and improving the reliability of the billing process. With continuous adjustments to adapt to new requirements, the solution evolved to respond in a more agile and simpler way to the company's needs.
The Challenge
Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:
- Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
- Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
- Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
- No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
- Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.
The Approach
With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:
- Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
- Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
- Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
- Maximize user-driven admin capabilities to control the management of calculations and forms.
- Create new KPls driven by the business needs.
When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:
- Add members on the fly
- Plan on existing as well as planned assets and automatically calculate the depreciation of values
- Test "what-if" scenarios for deeper analysis by creating private versions of plans
- Customize the solution based on their current business process
- Perform driver-based calculations
- Empower users to execute end-to-end planning scenarios, without the help of IT
The Impact
Correcting inefficient scheduling has reduced resource consumption and eliminated delays, enabling faster and smoother invoicing.
The consolidation of orders into single invoices minimized errors and simplified reconciliation, significantly enhancing operational efficiency.
With fewer delays and reduced manual workload, the Invoicing Department shifted its focus to strategic initiatives, driving greater value for the business. Refrival's enhanced SAP S/4HANA systems now support seamless operations and provide a scalable foundation for future growth.
