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Refrival: Otimizando a eficiência do faturamento
While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.
Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.
A Refrival é uma empresa líder em serviços integrais para pontos de venda no setor de FMCG (Fast-Moving Consumer Goods) na Espanha, com uma rede nacional de empresas colaboradoras. Sua missão é gerar valor agregado para seus clientes além do serviço, por meio de soluções inovadoras.
O Desafio
A Refrival enfrentou o desafio de manter e otimizar com eficiência seus sistemas SAP S/4HANA em um ambiente com processos de negócios complexos e personalizados. Entre os principais problemas estavam o faturamento fragmentado com um alto número de faturas desnecessárias, a necessidade de monitorar constantemente o processo devido a várias validações específicas do cliente, resultando em cancelamentos e bloqueios, e a falta de eficiência no faturamento upstream e nos tempos de análise.
A Abordagem
A Avvale analisou o processo de faturamento da Refrival e o transformou para otimizar seu desempenho, garantindo maior eficiência e cumprimento dos prazos estabelecidos. Após analisar e otimizar seus processos, foi possível aprimorar o programa de faturamento, simplificar as tabelas de parametrização para facilitar seu uso pelos funcionários, eliminar segmentações desnecessárias no faturamento e, ainda, gerar registros de logs personalizados.
Além disso, a nova abordagem deu maior autonomia à empresa, reduzindo a dependência de intervenções manuais e melhorando a confiabilidade do processo de faturamento. Com ajustes contínuos para se adaptar aos novos requisitos, a solução evoluiu para responder de forma mais ágil e simples às necessidades da empresa.
The Challenge
Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:
- Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
- Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
- Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
- No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
- Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.
The Approach
With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:
- Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
- Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
- Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
- Maximize user-driven admin capabilities to control the management of calculations and forms.
- Create new KPls driven by the business needs.
When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:
- Add members on the fly
- Plan on existing as well as planned assets and automatically calculate the depreciation of values
- Test "what-if" scenarios for deeper analysis by creating private versions of plans
- Customize the solution based on their current business process
- Perform driver-based calculations
- Empower users to execute end-to-end planning scenarios, without the help of IT
O Impacto
A correção da programação ineficiente reduziu o consumo de recursos e eliminou atrasos, possibilitando um faturamento mais rápido e tranquilo. A consolidação de pedidos em faturas únicas minimizou os erros e simplificou a reconciliação, aumentando significativamente a eficiência operacional.
Com menos atrasos e carga de trabalho manual reduzida, o departamento de faturamento mudou seu foco para iniciativas estratégicas, gerando mais valor para a empresa. Os sistemas SAP S/4HANA aprimorados da Refrival agora suportam operações contínuas e proporcionam uma base escalável para o crescimento futuro.
