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Marketing Digital
A disrupção digital obriga as empresas a adotarem estratégias criativas para se conectarem com seus clientes. Dentro do cenário de marketing em evolução, forma-se uma rota mais pragmática, concentrando-se nas expectativas do consumidor, ao invés de investir em ações de marketing cansativas e ultrapassadas.
Nossas Competências
Ajudamos as empresas a melhorar sua gestão de marketing para simplificar a experiência do cliente e criar uma experiência de marca digital inesquecível, combinando o conhecimento das operações comerciais e tecnologias para fornecer soluções de gestão de marketing de ponta a ponta.
Automação de Marketing
Enquanto os clientes estão crescendo cada vez menos previsíveis, os profissionais de marketing precisam adotar soluções que possam se ajustar com base em comportamentos em evolução.
Ajudamos os clientes a projetar e executar marketing entre canais, apoiamos os negócios em processos de engajamento automatizados e adotamos as melhores práticas modernas para otimizar os desempenhos de marketing.
Intelligence & Analytics
Uma das principais prioridades dos profissionais de marketing é medir as atividades dos clientes nos canais e dispositivos, desde a aquisição até a retenção, tornando os dados compreensíveis e acessíveis a todos na organização.
Ajudamos as equipes de marketing a obter o máximo valor da análise de marketing, projetando soluções estratégicas para medir, otimizar e prever os resultados das campanhas mais relevantes para impulsionar o crescimento dos negócios.
Integrações Omnichannel
Crescer em um ecossistema digital em rápida evolução significa tornar-se mais ágil, sustentável e eficiente, competindo em três dimensões: velocidade, escala e valor.
Através dos nossos serviços, os clientes podem gradualmente adotar metodologia e estratégias para melhor atrair e reter seus próprios clientes por meio de serviços personalizados e integrados, construídos sobre soluções digitais prontas para reduzir a lacuna digital de centenas de tecnologias verticais.
As a service Business Model
Servitization is a primary enabler of Circular Economy, and surely one of the top strategies for companies who are willing to increase their profitability while being sustainable. As-a-service business models allow the shift from selling a product, to selling the value of that asset to users in need.
We help companies explore this opportunity - from the analysis of their current business models and operations, to the design and actual implementation of new as-a-service models, leveraging digital technologies and our proprietary methodology to activate new revenue streams.
Industry 4.0 Transition
Industry 4.0 is a well-known concept, yet only a few companies have taken action despite seeing its potential value. Digital technologies are completely remodeling industrial production processes, providing greater flexibility, increased productivity and higher quality.
We guide companies in the transition towards their “Future Factories”, starting with people across the enterprise and, only then, focusing on the technologies that could be more helpful to support employees working with complex equipment and processes and ultimately, to do more with less.
Customer Engagement Revolution
People’s lives revolve around interactions – with other people, brands, products and devices. In a world where the line between digital and physical is extremely blurred, organizations must design and deliver meaningful, next-level customer experiences in order to stay relevant and keep growing.
Bringing together a passion for data, design, technology and customers, we help companies model end-to-end experiences in the phygital world, reimagining their Sales, Marketing and Services digital platforms through a human-centered approach.
Intelligent Automation
To achieve real intelligent automation, an enterprise-wide approach is required - which means designing around people and technologies simultaneously.
Leveraging our approach and technological expertise, we help companies build solutions to achieve quality Augmented-Humans at scale, empowering their employees and letting them focus where they can make a real difference.
Innovation as a Service
Your people’s knowledge is an incredible (often underrated) resource to leverage - if guided with the right approach, it’s your own people who will make innovation happen.
We have developed a proprietary methodology to work with both people and technology: let us help you develop and launch MVPs, according to the Learning-by-doing concept, and deploy your innovation in the most effective way
Digital Technology Onboarding
Get your team aligned with the latest technologies, through our interactive workshops! This journey, tailored to your industry and needs, shows real use cases and practical examples about how emerging technologies can represent a competitive advantage for your company.
A perfect first step to start all-around company-wide digital transformation as well as area-specific digitization processes.
Nossa abordagem
Projetamos excelentes soluções de marketing, introduzindo uma forma pragmática de aproveitar as inúmeras oportunidades disponíveis por meio de novos modelos de marketing.
Conectar os pontos da experiência do consumidor
Trabalhamos junto a nossos clientes a partir dos primeiros passos, apoiando a organização na adoção da estratégia correta de experiência do cliente.
Desde as definições do roteiro de marketing digital até a introdução de ferramentas, soluções e melhorias de processos.
Otimizar a estratégia de marketing
Nossa presença, combinada com um profundo conhecimento de vários setores da indústria, nos dá a capacidade de ajudar nossos clientes a introduzir inovações através de ecossistemas de marketing modernos e sob medida.
Promover a Visão Omnichannel em Escala
Nossos especialistas em marketing apoiam nossos clientes na definição de uma abordagem organizacional projetada para uma interação contínua entre canais físicos e digitais, a fim de impulsionar efetivamente o valor comercial através de iniciativas de marketing.
Case Study
NS Agro descobre o poder da automação de marketing
Saiba como a NS Agro, uma empresa que presta serviços ao setor de agronegócios, conseguiu automatizar a comunicação com seus clientes.
Technology Enabled
“I did not know that was possible” is one of the most common outcomes of a conversation between a business team with a need and a Technology Expert.
That’s why Digital Technology Enablement is so critical: by showing use cases and real examples of technology applied, we lay the foundation for concrete incremental innovation development – ultimately empowering the business with technology as a force multiplier.
People Centric
Digital Transformation is about using technology to transform business processes, models, and organizations.
It is about using the insights brought both by users and technology to envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.
Focusing on people rather than processes or technologies, allows to envision lean solutions truly built around their business needs, maximizing benefits and accelerating adoption.
Methodology based
The beNIMBL Loop is a proprietary methodology designed to maximize the alignment between people and technology, helping companies introduce fast, tangible, and impactful innovations.
Six different variants have been tailored for specific scenarios and industries according to people and company objectives.
