The Challenge

Goglio had set a goal to expand its market by implementing several business models. These included reaching small to medium-sized businesses to expand its audience, adding a new purchasing channel to the traditional one, and offering highly customized products and packaging to its customers. To achieve this, Goglio needed to add an info-commerce function to the classic e-commerce engine for standard stocks of non-printed packaging. This new function was particularly useful for products that could not be sold within the catalog and by immediate payment, such as envelopes, bags, and customizable reels.

The Impact

Goglio now has a refreshed business perspective on the small and mid-size market, expanding opportunities to connect with customers. The portal for neutral packaging products is integrated with credit card payment, creating a seamless experience for purchasing. Mid-sized to small businesses can now request ad hoc quotes for customized quantities and packaging, and a new channel was established for both sales and communication with current and potential customers. Marketing campaigns are also integrated into a multi-channel tool, expanding opportunities to reach new customers.

Additionally, Goglio is set up to offer additional products and services in the future. The overall impact of these changes created a highly optimized customer experience and improved relationship between customers and Goglio.