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O Goglio Group alcança novos mercados com o aprimoramento do infocomércio
While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.
Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.
Desde 1850, o Grupo Goglio é líder em sistemas completos de embalagem de alimentos. Eles pesquisam e desenvolvem laminados flexíveis, acessórios plásticos e máquinas adequadas para qualquer necessidade de embalagem. Inovação, serviço, qualidade e compromisso são os valores da marca registrada que fizeram da Goglio a líder mundial no setor de embalagens flexíveis.
O Desafio
A Goglio havia estabelecido a meta de expandir seu mercado implementando vários modelos de negócios. Esses modelos incluíam alcançar pequenas e médias empresas para expandir seu público, adicionar um novo canal de compras ao tradicional e oferecer produtos e embalagens altamente personalizados a seus clientes. Para conseguir isso, a Goglio precisou adicionar uma função de comércio eletrônico ao mecanismo clássico de comércio eletrônico para estoques padrão de embalagens não impressas. Essa nova função era particularmente útil para produtos que não podiam ser vendidos dentro do catálogo e por pagamento imediato, como envelopes, sacolas e bobinas personalizáveis.
A Abordagem
Além do projeto estratégico de migração do SAP ECC para o SAP S/4HANA, o projeto exigia que o SAP eCommerce fosse atualizado para habilitar novos recursos que proporcionassem uma experiência simples e personalizada.
The Challenge
Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:
- Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
- Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
- Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
- No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
- Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.
The Approach
With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:
- Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
- Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
- Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
- Maximize user-driven admin capabilities to control the management of calculations and forms.
- Create new KPls driven by the business needs.
When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:
- Add members on the fly
- Plan on existing as well as planned assets and automatically calculate the depreciation of values
- Test "what-if" scenarios for deeper analysis by creating private versions of plans
- Customize the solution based on their current business process
- Perform driver-based calculations
- Empower users to execute end-to-end planning scenarios, without the help of IT
O Impacto
A Goglio agora tem uma perspectiva de negócios renovada para o mercado de pequeno e médio porte, expandindo as oportunidades de conexão com os clientes. O portal para produtos de embalagem neutra está integrado ao pagamento com cartão de crédito, criando uma experiência perfeita para a compra. As empresas de médio e pequeno porte agora podem solicitar cotações ad hoc para quantidades e embalagens personalizadas, e um novo canal foi estabelecido para vendas e comunicação com clientes atuais e potenciais. As campanhas de marketing também estão integradas em uma ferramenta multicanal, expandindo as oportunidades de alcançar novos clientes.
Além disso, a Goglio está preparada para oferecer produtos e serviços adicionais no futuro. O impacto geral dessas mudanças criou uma experiência de cliente altamente otimizada e melhorou o relacionamento entre os clientes e a Goglio.
