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El Grupo Goglio Alcanza Nuevos Mercados con la Mejora de Info-Commerce

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Desde 1850, el Grupo Goglio ha sido líder en sistemas completos de embalaje de alimentos. Investigan y desarrollan laminados flexibles, accesorios de plástico y máquinas adecuadas para cualquier necesidad de embalaje. La innovación, el servicio, la calidad y el compromiso son los valores distintivos que han convertido a Goglio en el líder mundial en el sector de envases flexibles.

El Desafío

Goglio se había fijado el objetivo de expandir su mercado mediante la implementación de varios modelos de negocio. Estos incluían llegar a pequeñas y medianas empresas para ampliar su audiencia, añadir un nuevo canal de compra al tradicional y ofrecer productos y embalajes altamente personalizados a sus clientes. Para lograr esto, Goglio necesitaba agregar una función de info-comercio al motor de comercio electrónico clásico para los stocks estándar de envases no impresos. Esta nueva función resultó especialmente útil para productos que no se podían vender dentro del catálogo y mediante pago inmediato, como sobres, bolsas y bobinas personalizables.

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El Enfoque

Además del proyecto estratégico de migración de SAP ECC a SAP S/4HANA, el proyecto requirió la actualización de SAP eCommerce para habilitar nuevas funciones que proporcionarán una experiencia simple y personalizada.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

El Impacto

Ahora, Goglio cuenta con una nueva perspectiva empresarial en el mercado de pequeñas y medianas empresas, ampliando las oportunidades de conexión con los clientes. El portal de productos de embalaje neutro está integrado con el pago con tarjeta de crédito, creando una experiencia fluida para las compras. Las empresas de tamaño mediano a pequeño ahora pueden solicitar cotizaciones ad hoc para cantidades y embalajes personalizados, y se ha establecido un nuevo canal para ventas y comunicación con clientes actuales y potenciales. Las campañas de marketing también se integran en una herramienta multicanal, ampliando las oportunidades para llegar a nuevos clientes.

Además, Goglio está preparado para ofrecer productos y servicios adicionales en el futuro. El impacto general de estos cambios ha creado una experiencia del cliente altamente optimizada y mejorado la relación entre los clientes y Goglio.

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