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Campari Group's 10-Months Journey: raising the bar for Workforce Planning

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, Agave spirits, Whiskeys and Rum, as well as Cognac and Champagne. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.

 

 

 

 

 

From Pilot to Global Workforce Planning

campari bottles

Through a comprehensive analysis phase, Avvale and Campari Group’s Global HR and FP&A teams jointly identified the core functionalities required for the new solution and design a new optimized planning process that can leverage on the information of the HCM system.

This cross-functional partnership enabled the design of an intuitive, and scalable model that balanced information granularity, planning flexibility, and user experience. The project began with a pilot in two countries, allowing the team to validate and refine the global planning logic in a real-world setting. Once optimized and actively used across one full planning cycle, the model was rolled out in Campari Group’s network.

Within a wide business planning transformation, Campari Group implemented, together with Avvale, a Workforce Planning tool based on SAP Analytics Cloud across their global enterprise in just 10 months. Now, Campari Group has a single, planning solution that has empowered the cooperation of HR and Finance and significantly reduced the elapsed in the planning process for the workforce.

Streamlined Planning, Stronger Insights

cocktail

The new solution brings a fresh perspective on workforce and labor cost planning: streamlining processes and enabling more strategic decision-making. Integrating SAC and SuccessFactors, we’ve created an environment that reflects natural workflows rather than forcing to adapt to rigid systems.

The initiative has delivered several key enhancements: a streamlined and unified process, improved data accuracy and visibility, greater planning efficiency, and stronger collaboration between HR and Finance teams through rapid scenario impact simulation. With less effort and within a condensed timeframe, all subsidiaries are now equipped to generate workforce budgets, leveraging real-time insights and standardized KPIs and minimize manual intervention.

Key Enhancements

Building a Unified and Scalable Planning Framework: a Single Source of Truth for Workforce Planning

At the heart of the challenge was a desire for unification: a single, dynamic planning model that could scale with the business, reflect Campari Group’s strategic priorities, and foster shared ownership between HR and Finance.

At the same time, the group sought to fully leverage its existing ecosystem by integrating SuccessFactors at the core of the new planning model, ensuring data cohesion and maximizing return on past digital investments. The process complexity presented opportunities for simplification that would enable easier management and allow the business to consistently meet its execution timelines.

As Campari Group’s global footprint continued to grow, so did the urgency for a scalable and unified workforce planning solution that could support both local and group-level strategic decision-making.

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