Contact us
Contact us

Campari's 10-Month Journey: 
Raising the Bar for Workforce Planning

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, Agave spirits, Whiskeys and Rum, as well as Cognac and Champagne. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. 

The Challenge

At the heart of the challenge was a desire for unification: a single, dynamic planning model that could scale with the business, reflect Campari Group’s strategic priorities, and foster shared ownership between HR and Finance.  

At the same time, the group sought to fully leverage its existing ecosystem by integrating SuccessFactors at the core of the new planning model, ensuring data cohesion and maximizing return on past digital investments. The process complexity presented opportunities for simplification that would enable easier management and allow the business to consistently meet its execution timelines. 

As Campari Group’s global footprint continued to grow, so did the urgency for a scalable and unified workforce planning solution that could support both local and group-level strategic decision-making. 

cs-Nov-Campari-img-01

The Approach

Through a comprehensive analysis phase, Avvale and Campari Group’s Global HR and FP&A teams jointly identified the core functionalities required for the new solution and design a new optimized planning process that can leverage on the information of the HCM system. 

This cross-functional partnership enabled the design of an intuitive, and scalable model that balanced information granularity, planning flexibility, and user experience. The project began with a pilot in two countries, allowing the team to validate and refine the global planning logic in a real-world setting. Once optimized and actively used across one full planning cycle, the model was rolled out in Campari Group’s network. 

Within a wide business planning transformation, Campari Group implemented, together with Avvale, a Workforce Planning tool based on SAP Analytics Cloud across their global enterprise in just 10 months. Now, Campari Group has a single, planning solution that has empowered the cooperation of HR and Finance and significantly reduced the elapsed in the planning process for the workforce. 

cs-Nov-Campari-img-0202

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

The new solution brings a fresh perspective on workforce and labor cost planning: streamlining processes and enabling more strategic decision-making. Integrating SAC and SuccessFactors, we’ve created an environment that reflects natural workflows rather than forcing to adapt to rigid systems.  

The initiative has delivered several key enhancements: a streamlined and unified process, improved data accuracy and visibility, greater planning efficiency, and stronger collaboration between HR and Finance teams through rapid scenario impact simulation. With less effort and within a condensed timeframe, all subsidiaries are now equipped to generate workforce budgets, leveraging real-time insights and standardized KPIs and minimize manual intervention. 

cs-Nov-Campari-img-03
SHARE: