Contact us



Automotive Sector Leader Centralizes its Sales, Spare Parts, and Services Process into a Single Portal with SAP BTP

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Our client is a leader in the automotive market in Colombia, dedicated to the manufacturing, distribution, and commercialization of motorcycles and light cargo vehicles. Pioneering motorcycle assembly in the country, they have diversified into electric scooters and bicycles, showcasing innovation and dedication to sustainable transportation solutions.

The Challenge

Our client faced the critical challenge of consolidating two separate websites representing their most strategic business lines. The goal was to enhance and simplify the user experience and improve operational efficiency in vehicle sales, spare parts, and maintenance service requests. They needed a single portal to streamline internal processes and reduce effort duplication. This consolidation aimed to foster cohesive teamwork among sales, maintenance, workshop, spare parts warehouse, and purchasing teams by providing access to a centralized platform.


The Approach

Leveraging our extensive expertise in the SAP field, Avvale collaborated with the client to implement an integration solution using SAP BTP. The solution enabled the consolidation into a single web portal, ensuring the necessary agility and efficiency for sales, spare parts, and maintenance services. Custom front-end developments using SAPUI5 were tailored to meet specific needs, and the 'Place To Pay' Payment Gateway was implemented to ensure secure, reliable, and real-time transactions. Essential connections of the SAP Cloud Connector with the new portal were established to maintain seamless interoperability with existing systems.


The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

Avvale's SAP integration revolutionized the client's interaction with partners and customers by providing a unified, robust, and secure platform,  ensuring interoperability with all existing systems. This transformation significantly improved the shopping experience, featuring intuitive purchasing flows and an efficient payment gateway that enhanced service quality for all stakeholders. The integration led to increased transactions and sales growth through the new gateway, offering immediate information due to real-time SAP functionality integration. This allowed quick, informed decision-making for financial and logistics teams based on current inventory status.

Additionally, the new portal provided advanced data analysis tools, offering a comprehensive understanding of customer preferences and needs. This enabled strategic decisions regarding inventory, marketing, and product development. The client's commitment to sustainability was also reinforced, optimizing resource use, fostering sustainable innovation, and promoting an ethical and responsible supply chain.