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Data Architecture for Robust Growth

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

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Grupo Pryconsa is a leading real estate developer operating in the Spanish national market. With over 50 years of experience and presence in more than 10 provinces, they have perfected their expertise, becoming leaders in real estate development.

The Challenge

Grupo Pryconsa faced the challenge of optimizing its analytical processes to adapt to a market as competitive and dynamic as the Spanish real estate market. Its analytical systems, based on SAP BW, no longer met the growing demands for efficiency in business decision making.

In its digital transformation process towards a Smart Company, it was crucial to modernize these processes to improve data accessibility and accuracy, thus enabling better decision making. To this end, the main objective of the project was to develop data models that would solve the shortcomings of the existing analytical and reporting system, in addition to accompanying Grupo Pryconsa in its analytical roadmap. This will allow it to incorporate new needs so that it will be the seed of a future corporate Data Warehouse platform. 

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The Approach

Grupo Pryconsa relied on Avvale to modernize its analytical processes without overloading users. The approach prioritized simplified access to information and better decision making with a centralized, high-quality data architecture.

From the outset, Avvale worked closely with Pryconsa, ensuring a smooth transition with an expert team. The result: an agile and efficient implementation of SAP DataSphere and SAP Analytics Cloud that optimizes data management and reinforces the company's strategy.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

Grupo Pryconsa employees now have access to key data in real time, enabling them to make more informed and strategic decisions. This has improved operational efficiency and strengthened strategic planning, providing teams with more accurate and reliable information.

Simplified data collection and analysis has reduced the time and effort required, allowing employees to focus on higher-value tasks. As a result, productivity has increased and the company is better prepared to adapt with agility to changes in the real estate market, facing new challenges and taking advantage of future opportunities. 

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