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Enhancing Supply Chain Operations for Seamless Communication

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

From the walls of Florence to the major international catwalks, our client undoubtedly represents the excellence of Made in Italy in the Fashion & Luxury market. Now under the umbrella of French conglomerate Kering, the brand is renowned for its innovative projects to optimize external communication and internal operational efficiency.

The Challenge

The luxury brand approached Avvale with a pressing need to enhance the usability of all functions supporting its supply chain processes. The company's main challenge was ensuring that its system was flexible and scalable, allowing the organization to efficiently adapt to evolving needs while maximizing the functionality of its supply chain solutions. The project's ultimate goal was to improve communication between the supply chain and IT teams.


The Approach

Avvale embarked on a collaborative journey with the client, devising a comprehensive strategy to meet their unique challenges head-on. This involved the development of a robust web platform tailored to manage the modularity of various business processes.

Leveraging cutting-edge technologies within the AWS cloud environment, we constructed the application on the company's Supply Chain Platform. Employing microservices and micro frontends within a containerized environment, we engineered a solution that prioritized adaptability and efficiency. Additionally, dedicated modules were integrated to support additional functionalities.


The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

Our solution services enhanced supply chain operations, leading to greater efficiency and accelerated communication across all platform users. Centralization of data and processes empowered the client with greater control and adherence to corporate guidelines during the execution phase.

By leveraging managed services, the company has experienced tangible benefits including scalability, cost reduction, and streamlined infrastructure operations on the AWS cloud platform. These efforts have contributed to a sustainable approach by maximizing resource utilization.

The improved communication between the supply chain and IT teams has further fueled continuous improvement initiatives, ensuring the company remains at the forefront of innovation and efficiency in its industry.