Avvale | Case Study | Wide Group Automates Motor Policy Quotation with Gen AI

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

The Challenge

Throughout its ambitious expansion, marked by acquisitions of local brokers and organic growth fueled by technological innovation, Wide Group encountered a critical challenge: integrating new brokers into a highly technological environment. New team members had to quickly adapt to a fast-evolving environment, often facing internal resistance.

Each acquired broker needed to use a dedicated portal for motor policy quotations. However, many brokers preferred to continue sharing necessary information via emails and attached PDFs, such as vehicle registration documents and driver’s licenses. This approach created a significant workload for employees, who were forced to manually input data, slowing down the quotation process and increasing the risk of errors.

The Approach

Avvale’s strategy focused primarily on automating the extraction of information from emails and PDF documents. Leveraging advanced AI technology and large language models (LLMs), a dedicated team developed sophisticated algorithms capable of efficiently understanding and interpreting data. Thanks to API-based communication with the Motors portal, data extraction and automated entry became possible, greatly simplifying workflow and ensuring accuracy.

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
Maximize user-driven admin capabilities to control the management of calculations and forms.
Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

Add members on the fly
Plan on existing as well as planned assets and automatically calculate the depreciation of values
Test "what-if" scenarios for deeper analysis by creating private versions of plans
Customize the solution based on their current business process
Perform driver-based calculations
Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

The results exceeded expectations: the accuracy rate of extracted information reached 90%, and with human intervention, it improved further to 98%.

This innovation delivered tangible benefits: automating the process led to significant time savings and freed up valuable resources at Wide Group, allowing the team to focus on higher-value activities. Additionally, reducing manual errors - vital in areas where precision in sensitive data like chassis numbers or licenses is crucial - made the motor policy quotation process more efficient and reliable, providing customers with higher-quality service and promoting greater sustainability, within and beyond the organization.