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NS Agro Discovers the Power of Marketing Automation

NS Agro is the main holding company that provides services to the agricultural industry in Chile. In 2021, they set a goal to have a scalable digital marketing channel that would adapt to evolving market needs in order to give the company’s digital efforts an edge over their competitors. This would also lead to offering their customers a unique shopping experience.

The Challenge

To keep up with constantly changing business needs, organizations become more demanding in their operations, especially in the retention and acquisition of new customers. To meet demand, it is vital that a company has access to a total insight into business operations and customer profiles. These overviews are achieved by cross-referencing information from the different systems to provide quality data in real time. This enables the entire marketing process to be optimized by centralizing all the information in a single tool.

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The Approach

SAP Marketing Cloud adapts to the needs of the company and provides an overview of customer profiles. This tool makes it possible to identify target customers and then create personalized marketing campaigns to these targets. Essentially it not only automates the marketing process, but also provides visibility into budget, performance, and ROI. Best of all, the solution was implemented in just three months.

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The Impact

The marketing department at NS Agro went from only executing traditional marketing tactics to now a full scale digital marketing strategy. They are able to grow strategic relationships with their customers by providing omnichannel experiences and obtaining measurable data in real time. The marketing team leverages accurate contact data in a single platform and is able to segment and create target groups. Additionally, SAP Marketing Cloud directly connects with Sales Cloud, generating new opportunities and creating harmony between the two departments.

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