Avvale | Case Study | Fleet Support: Powering every mile with insights

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Fleet Support's mission is to design and bring innovative management solutions to businesses, whether small or large, which can significantly impact the economic account related to vehicle management.
Fleet Support, founded in 2001, is the creator of the software facileflotta.it and a recognized leader in Italy’s automotive solutions market. With a strong foothold in the corporate fleet and rental sectors, the company delivers innovative, high-impact management solutions to optimize vehicle operations. Backed by over 40 years of executive experience in the industry, Fleet Support helps businesses, from startups to large enterprises, gain control over their fleet-related costs.

The Challenge

In Italy’s evolving fleet management landscape, a gap had emerged. Solutions on the market are catered primarily to large enterprises, leaving small and medium-sized businesses underserved.

Fleet Support's goal was to create a solution capable of satisfying anyone who owns a company car fleet. Developing an innovative and user-friendly platform came with its own set of challenges. Firstly, the solution needed to be highly flexible to cater to the diverse needs of both small businesses and large enterprises. This meant designing a platform that could scale efficiently without compromising user-friendliness or functionality. Furthermore, the integration of advanced features for tracking, maintenance, and cost management had to be intuitive, ensuring smooth adoption and everyday use by staff at all levels. Another critical aspect was guaranteeing robust data security and compliance with various industry standards, which is crucial for safeguarding sensitive information.

The Approach

To bring Fleet Support’s vision to life, Avvale adopted a cutting-edge, modular development approach rooted in Microsoft technologies and powered by the Azure cloud platform. Azure provided the scalability, security, and reliability needed to support real-time data processing and seamless access across devices.

By utilizing microservices architecture, the system was built for agility, each feature could be independently scaled and updated, ensuring rapid deployment and continuous innovation. Artificial intelligence was deeply embedded in the solution, enabling predictive maintenance, intelligent route optimization, and behavioral analytics for drivers.
Machine learning models processed live and historical data to offer fleet managers actionable insights, allowing smarter decision-making and automation of routine tasks. This approach resulted in a robust, adaptable system that empowers businesses to manage their fleets proactively and efficiently.

The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
Maximize user-driven admin capabilities to control the management of calculations and forms.
Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

Add members on the fly
Plan on existing as well as planned assets and automatically calculate the depreciation of values
Test "what-if" scenarios for deeper analysis by creating private versions of plans
Customize the solution based on their current business process
Perform driver-based calculations
Empower users to execute end-to-end planning scenarios, without the help of IT

The Impact

A new, intuitive fleet management system has reshaped operational efficiency across industries, delivering measurable improvements for organizations at every scale. For small and medium-sized businesses, it provides a highly accessible solution that reduces the complexity of vehicle oversight and cuts down administrative workload. This newfound efficiency allows business owners to focus more on their core activities, driving growth and productivity.

For large enterprises, the platform’s advanced features and scalable architecture optimize fleet utilization, cutting down operational costs. AI-powered features such as predictive maintenance and intelligent route planning reduced downtime and ensure timely service delivery, enhancing customer satisfaction and retention.

The system’s seamless integration with existing workflows, combined with enterprise-grade data security, instilled confidence while delivering actionable insights. It fosters a culture of proactive management and continuous improvement, ultimately leading to a more sustainable, cost-effective, and efficient operation for all businesses, regardless of size.