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Azienda chimica italiana raggiunge l'armonizzazione dei processi con SAP S/4HANA

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Nato nel 1941, il nostro cliente è una delle aziende chimiche italiane più attive sul mercato internazionale, il cui core business si concentra su tre macro aree di attività: Prodotti chimici, Polimeri ad alte prestazioni e Soluzioni tessili avanzate.

La sfida

Il nostro cliente voleva avviare un progetto di digital transformation per l'intera area di business Advanced Textile Solutions (ATS), leader nel settore delle fibre sintetiche.
Riconoscendo l'evoluzione del panorama industriale, l'obiettivo era quello di sfruttare la potenza della tecnologia per ottimizzare le operazioni e i processi, stabilendo modelli standardizzati basati sulle best practice del settore e del gruppo specifico. In questo modo, hanno puntato a recuperare efficienze preziose nelle attività di gestione e controllo a livello di gruppo. L'obiettivo principale era quello di semplificare e armonizzare la mappa delle applicazioni in tutta l'area aziendale, aprendo la strada a processi snelli e coerenti.
 
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L'approccio

In risposta alle esigenze del cliente, Avvale ha intrapreso nel 2022 un progetto Greenfield per l'implementazione di un nuovo sistema ERP SAP S/4HANA in tutta la specifica area di business ATS.
Dato l'elevato numero di aziende di quest'area, insieme al cliente abbiamo deciso di disegnare una roadmap evolutiva, partendo strategicamente da due aziende del gruppo in stretta collaborazione. 
L'obiettivo era quello di creare un modello globale, considerando la perfetta integrazione del nuovo sistema ERP con il software legacy esistente nel gruppo, per la gestione integrata dei processi gestionali e logistici all'interno dell'area di business ATS.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

L'impatto

Questa soluzione ERP innovativa ha portato notevoli benefici al nostro cliente, migliorando sia l'efficienza operativa che la sostenibilità. Definendo un modello globale costruito sulle best practice del gruppo, si è ottenuta una gestione integrata e omogenea dei processi del gruppo, consentendo una strategia di implementazione coesa e armonizzata per i futuri sforzi di digitalizzazione in tutta l'organizzazione. L'implementazione di SAP S/4HANA va oltre l'efficienza operativa: promuove attivamente la sostenibilità in tutta l'organizzazione. Ottimizzando i processi, il nostro cliente può ridurre gli sprechi e snellire le operazioni, assicurandosi che ogni risorsa sia impiegata al massimo del proprio potenziale.

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