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Empresa Química Italiana Logra Armonizar sus Procesos con SAP S/4HANA

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Fundada en 1941, nuestro cliente es una de las empresas químicas italianas más activas en el mercado internacional, cuya actividad principal se centra en tres macroáreas de negocio: Productos químicos, Polímeros de alto rendimiento y Soluciones textiles avanzadas.

El Desafío

Nuestro cliente quería iniciar un proyecto de transformación digital para toda el área de negocios de Advanced Textile Solutions (ATS), líder en el sector de fibras sintéticas. Reconociendo el panorama en evolución de la industria, tenían como objetivo aprovechar el poder de la tecnología para optimizar sus operaciones y procesos mediante el establecimiento de modelos estandarizados basados tanto en las mejores prácticas de la industria como en las específicas del grupo. Al hacerlo, buscaban recuperar eficiencias valiosas en las actividades de gestión y control a nivel de grupo. Se centraron en simplificar y armonizar el mapa de aplicaciones en toda el área de negocios, allanando el camino para procesos más eficientes y coherentes.



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El Enfoque

En respuesta a las necesidades del cliente, Avvale llevó a cabo un proyecto Greenfield en 2022 para implementar un nuevo sistema ERP SAP S/4HANA en toda el área de negocios específica de ATS.
Dado el gran número de empresas dentro de esta área, junto con el cliente, decidimos diseñar una hoja de ruta evolutiva, comenzando estratégicamente con dos empresas del grupo en estrecha colaboración.
El objetivo era crear una plantilla global, considerando la integración sin problemas del nuevo sistema ERP con el software heredado existente del grupo, para la gestión integrada de procesos gerenciales y logísticos dentro del área de negocios de ATS.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

El Impacto

Esta innovadora solución ERP ha aportado notables beneficios a nuestro cliente, mejorando tanto la eficiencia operativa como la sostenibilidad. Mediante la definición de una plantilla global basada en las mejores prácticas del grupo, se logró una gestión integrada y homogénea de sus procesos del grupo, lo que permitió una estrategia de implementación cohesiva y armonizada para futuros esfuerzos de digitalización en toda la organización. La implantación de SAP S/4HANA va más allá de la eficiencia operativa: promueve activamente la sostenibilidad en toda la organización. Al optimizar los procesos, nuestro cliente puede reducir los residuos y agilizar las operaciones, garantizando que cada recurso se utilice en todo su potencial.

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