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Azienda specializzata nella produzione farmaceutica incrementa il proprio valore migrando al Cloud

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

Il nostro cliente è un'azienda farmaceutica che opera a livello globale con attività in Europa, America del Sud e Asia. Ha scelto di collaborare con Avvale per migrare i propri sistemi dall’on-premise al Cloud. 

La sfida

Con il termine del supporto di SAP ECC nel 2027 e importanti innovazioni già in corso nel panorama aziendale, il nostro cliente era alla ricerca di una soluzione in grado di consentire l'integrazione della strategia di digital transformation nel core business riducendo al minimo l'impatto sulle operazioni quotidiane. Allo stesso tempo, l'azienda desiderava rendere più flessibili i propri processi aziendali per evitare eventuali rischi nel 2027.

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L'approccio

La migrazione dell'intero sistema ha richiesto circa otto mesi e ha fornito una soluzione a 1.000 utenti in 13 filiali in Europa e in Brasile, quasi la metà della forza lavoro dell'azienda. La metodologia utilizzata per lo sviluppo del progetto consiste in un approccio ideato da Avvale per la conversione a SAP S/4HANA, composto da tre fasi: Analisi, Esigenze e Migrazione. I miglioramenti funzionali apportati dall'implementazione di questa soluzione includono il potenziamento dei processi finanziari e di controllo, l'implementazione della gestione del ciclo di vita del prodotto (PLM) e l'integrazione di 15 applicazioni SAP Fiori, tra i quali ricerca e analisi integrate. Il progetto ha visto inoltre l'implementazione di SAP Solution Manager Test Management, ITSM e ChaRM per ottenere una completa governance IT e controllo operativo per una maggiore visibilità e controllo del sistema.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

L'impatto

Il cliente ha riscontrato immediatamente notevoli benefici, tra cui l'ottimizzazione dei processi di procurement facilitati dalle applicazioni mobile SAP Fiori, una più rapida gestione della chiusura di fine mese grazie a un'unica piattaforma finanziaria e un significativo miglioramento dei tempi di esecuzione del sistema. Inoltre, sono state ridotte le attività e le ore amministrative, consentendo all'azienda di reindirizzare il personale verso attività più strategiche.

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