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User Experience Technology 

Guidare la trasformazione digitale per l’economia circolare

Nell’economia circolare l’esperienza è tutto. Le tecnologie di User Experience diventano fondamentali per costruire e mantenere nuovi modelli di business, mentre le aziende passano dalla proprietà all’accesso, dallo scarto al riuso, dai prodotti ai servizi.
Aiutiamo le organizzazioni a progettare e offrire esperienze significative, fluide e human-centered, trasformando ogni interazione digitale in valore.

Le nostre competenze

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Progettazione dell'esperienza end-to-end

Partiamo dall’analisi dei bisogni e degli obiettivi aziendali, prevedendo il journey ideale degli utenti e valutando l’attuale ecosistema di user experience technology. Attraverso la nostra metodologia proprietaria di digital service design, centrata sulle persone, co-progettiamo prototipi interattivi testati con utenti reali e stakeholder. Successivamente identifichiamo la piattaforma tecnologica più adatta e definiamo la roadmap per sviluppare un Minimum Viable Product (MVP) in grado di generare valore concreto per il business.

Ottimizzazione dell'esperienza utente

Riprogettiamo la user experience technology per aumentare l’efficacia di prodotti, servizi e piattaforme digitali.
Grazie a processi di ideazione e co-design, creiamo esperienze intuitive, simili a quelle consumer, che migliorano la soddisfazione, favoriscono l’engagement e promuovono un’adozione sostenibile.

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Progettazione e implementazione

Con un approccio pratico e innovativo, aiutiamo le aziende a strutturare applicazioni chiare e facili da usare.
Ci concentriamo su information architecture, experience mapping, categorizzazione, navigazione e content labelling, garantendo che ogni interazione sia mirata e funzionale.

Ricerca sugli utenti

La comprensione dei comportamenti degli utenti è la base di una UX eccellente.
Raccogliamo insight tramite survey, focus group e usability test, per poi creare personas e journey map a supporto della progettazione.
Questo processo permette di identificare i pain point e sviluppare soluzioni che risuonano con gli utenti, favorendo adozione e soddisfazione.

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As a service Business Model

Servitization is a primary enabler of Circular Economy, and surely one of the top strategies for companies who are willing to increase their profitability while being sustainable. As-a-service business models allow the shift from selling a product, to selling the value of that asset to users in need.

We help companies explore this opportunity - from the analysis of their current business models and operations, to the design and actual implementation of new as-a-service models, leveraging digital technologies and our proprietary methodology to activate new revenue streams.

Industry 4.0 Transition

Industry 4.0 is a well-known concept, yet only a few companies have taken action despite seeing its potential value. Digital technologies are completely remodeling industrial production processes, providing greater flexibility, increased productivity and higher quality.

We guide companies in the transition towards their “Future Factories”, starting with people across the enterprise and, only then, focusing on the technologies that could be more helpful to support employees working with complex equipment and processes and ultimately, to do more with less.

Customer Engagement Revolution

People’s lives revolve around interactions – with other people, brands, products and devices. In a world where the line between digital and physical is extremely blurred, organizations must design and deliver meaningful, next-level customer experiences in order to stay relevant and keep growing.

Bringing together a passion for data, design, technology and customers, we help companies model end-to-end experiences in the phygital world, reimagining their Sales, Marketing and Services digital platforms through a human-centered approach.

Intelligent Automation

To achieve real intelligent automation, an enterprise-wide approach is required - which means designing around people and technologies simultaneously.

Leveraging our approach and technological expertise, we help companies build solutions to achieve quality Augmented-Humans at scale, empowering their employees and letting them focus where they can make a real difference.

Innovation as a Service

Your people’s knowledge is an incredible (often underrated) resource to leverage - if guided with the right approach, it’s your own people who will make innovation happen.

We have developed a proprietary methodology to work with both people and technology: let us help you develop and launch MVPs, according to the Learning-by-doing concept, and deploy your innovation in the most effective way

Digital Technology Onboarding

Get your team aligned with the latest technologies, through our interactive workshops! This journey, tailored to your industry and needs, shows real use cases and practical examples about how emerging technologies can represent a competitive advantage for your company.

A perfect first step to start all-around company-wide digital transformation as well as area-specific digitization processes.

Il nostro approccio

Sei pronto a guidare l'innovazione sostenibile?

Prenota una consulenza gratuita con i nostri esperti per preparare la tua impresa a un futuro circolare.

I nostri Partner

AWS  Microsoft   Google Cloud   negative-onestream-new-logomark

Case Study

Guidare al successo delle vendite: il raddoppio degli ordini di Fratelli Branca con SAP Emarsys

Scopri come Fratelli Branca ha impiegato SAP Emarsys per la propria trasformazione digitale, migliorando il coinvolgimento dei clienti, le interazioni personalizzate e incrementando le vendite attraverso la propria piattaforma online.

Case Study

Il futuro dell'interazione con le Stazioni di Servizio

Prima che le app di fidelizzazione diventassero di uso comune, il gigante energetico italiano stava ideando un programma iper-connesso con Avvale basato sui servizi cloud AWS.

Case Study

Il futuro del car sharing: veicoli connessi per la mobilità urbana

Scopri come il nostro cliente ha rivoluzionato i servizi di autonoleggio, servendo milioni di utenti.

Case Study

Una suite di applicazioni personalizzata per gestire la rete globale di punti vendita

Il nostro cliente che opera a livello globale nel settore del retail necessitava di una soluzione per migliorare la comunicazione e consentire una rapida diffusione delle linee guida aziendali.

Case Study

Showroom virtuale e innovativo: Lookcast entra nelle Fashion Maison Designs

Scopri come il nostro cliente attivo nel settore della moda e del lusso offre un'esperienza di showroom digitale altamente personalizzata.

Technology Enabled

“I did not know that was possible” is one of the most common outcomes of a conversation between a business team with a need and a Technology Expert.

That’s why Digital Technology Enablement is so critical: by showing use cases and real examples of technology applied, we lay the foundation for concrete incremental innovation development – ultimately empowering the business with technology as a force multiplier.

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People Centric

Digital Transformation is about using technology to transform business processes, models, and organizations.

It is about using the insights brought both by users and technology to envision new business models, markets, and more efficient ways of attracting, engaging, and delivering value to customers.

Focusing on people rather than processes or technologies, allows to envision lean solutions truly built around their business needs, maximizing benefits and  accelerating adoption.

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Methodology based

The beNIMBL Loop is a proprietary methodology designed to maximize the alignment between people and technology, helping companies introduce fast, tangible, and impactful innovations.

Six different variants have been tailored for specific scenarios and industries according to people and company objectives.

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