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Refrival: ottimizzazione dell'efficienza di fatturazione
While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.
Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.
Refrival è un’azienda leader nei servizi integrati per i punti vendita nel settore FMCG (Fast-Moving Consumer Goods) in Spagna, con una rete nazionale di partner. La sua missione è generare valore aggiunto per i clienti, andando oltre il servizio, attraverso soluzioni innovative.
La sfida
Refrival si trovava ad affrontare la necessità di gestire e ottimizzare in modo efficiente i sistemi SAP S/4HANA in un contesto caratterizzato da processi aziendali complessi e personalizzati. Le principali criticità includevano una fatturazione frammentata con un numero elevato di fatture superflue, la necessità di monitoraggio costante a causa di numerose validazioni specifiche per cliente – che causavano cancellazioni e blocchi – e una scarsa efficienza nei tempi di fatturazione e analisi a monte.
L'approccio
Avvale ha analizzato il processo di fatturazione di Refrival e lo ha trasformato per migliorarne le performance, garantendo maggiore efficienza e rispetto delle tempistiche. L’ottimizzazione ha permesso di migliorare il programma di fatturazione, semplificare le tabelle di parametrizzazione per agevolarne l’utilizzo da parte del personale, eliminare segmentazioni non necessarie e generare log personalizzati.
Il nuovo approccio ha incrementato l’autonomia operativa, riducendo la dipendenza da interventi manuali e aumentando l’affidabilità del processo. La soluzione è stata continuamente adattata per rispondere in modo più agile e semplice alle esigenze aziendali.
The Challenge
Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:
- Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
- Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
- Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
- No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
- Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.
The Approach
With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:
- Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
- Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
- Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
- Maximize user-driven admin capabilities to control the management of calculations and forms.
- Create new KPls driven by the business needs.
When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:
- Add members on the fly
- Plan on existing as well as planned assets and automatically calculate the depreciation of values
- Test "what-if" scenarios for deeper analysis by creating private versions of plans
- Customize the solution based on their current business process
- Perform driver-based calculations
- Empower users to execute end-to-end planning scenarios, without the help of IT
L'impatto
La correzione della pianificazione inefficiente ha ridotto il consumo di risorse ed eliminato i ritardi, consentendo una fatturazione più rapida e fluida.
La consolidazione degli ordini in fatture uniche ha ridotto gli errori e semplificato la riconciliazione, migliorando sensibilmente l’efficienza operativa.
Con meno ritardi e un minor carico di lavoro manuale, il reparto Fatturazione ha potuto concentrarsi su iniziative strategiche, generando maggiore valore per il business. I sistemi SAP S/4HANA ottimizzati di Refrival supportano ora operazioni fluide e costituiscono una base scalabile per la crescita futura.
