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Refrival: Optimización en la Eficiencia de la Facturación 

While they expertly deliver innovation and quality to their customers, Callaway Golf’s previous planning and reporting tool wasn’t making the cut. To evolve their enterprise, the sports giant decided to replace their outdated planning software with SAP Analytics Cloud for planning.

Together with Avvale, Callaway Golf successfully implemented SAP Analytics Cloud across their global enterprise in just 6 months. Now, Callaway Golf has a single, consolidated planning solution that has enabled streamlined expense and asset plans so they can focus on what they do best– revolutionizing the sporting world with cutting edge equipment.

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Refrival es una empresa líder en servicios integrales para el punto de venta en el sector de Gran Consumo en España, con una red nacional de empresas colaboradoras. Su misión es generar valor añadido para sus clientes más allá del servicio, a través de soluciones innovadoras.

El Desafío

Refrival se enfrentaba al reto de mantener y optimizar de forma eficiente sus sistemas SAP S/4HANA en un entorno con procesos de negocio complejos y personalizados. Entre los principales problemas se encontraban la facturación fragmentada con un elevado número de facturas innecesarias, la necesidad de supervisar constantemente el proceso debido a las múltiples validaciones específicas de los clientes, lo que provocaba cancelaciones y bloqueos, y la falta de eficiencia en la facturación ascendente y los tiempos de análisis.

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El Enfoque

Avvale analizó el proceso de facturación de Refrival y lo transformó para optimizar su rendimiento, garantizando una mayor eficiencia y el cumplimiento de los plazos establecidos. Tras analizar y optimizar sus procesos, fue posible mejorar el programa de facturación, simplificar las tablas de parametrización para facilitar su uso por los empleados, eliminar la segmentación innecesaria en la facturación y, además, generar registros de log personalizados.

Además, el nuevo enfoque dotó a la empresa de mayor autonomía, reduciendo la dependencia de las intervenciones manuales y mejorando la fiabilidad del proceso de facturación. Con continuos ajustes para adaptarse a los nuevos requisitos, la solución evolucionó para responder de forma más ágil y sencilla a las necesidades de la empresa.

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The Challenge

Before integrating SAP Analytics Cloud, Callaway Golf's planning landscape centered around SAP's legacy planning solution, Business Planning and Simulation (BPS). While BPS met Callaway Golf's planning needs for many years, the enterprise began to experience limitations with their old solution:

  • Disconnected plans across the board: As Callaway Golf expanded and acquired new brands, planning processes greatly differed across the enterprise with some business units using Excel spreadsheets and others using legacy solutions for planning.
  • Outdated planning functionalities: The existing legacy planning solution lacked many modern functionalities. Among them, salary calculations and asset depreciation automation needed improvement. As a result, it became difficult to create detailed and accurate forecasts across the globe.
  • Significant IT support: The legacy solution required continuous management from IT to maintain runtime. IT had to carve out a full day every week to manually maintain the solution.
  • No single source of truth: Various departments and brands used different data sources, which led to data silos across the organization, making it difficult to gain a clear picture of the enterprise's planned expenses.
  • Rigid user interface: Legacy forecasting system was difficult to navigate and lacked working functions and calculations across the board, such as planning on depreciation and existing assets, adding vendors or members on the fly, and breaking down their cost center expense planning forecasts.

The Approach

With Avvale experts on their side, Callaway Golf laid out the following goals for their new planning landscape with SAP Analytics Cloud:

  • Crowdsource and consolidate plans across the enterprise to gain a global overview of their planned expenses and expand the input capabilities to each responsible owner.
  • Leverage elevated planning functionalities to create faster and more accurate forecast cost center expense and asset reports. The ability to customize calculations enhances and automates the reporting metrics.
  • Harness the power of self-service analytics to alleviate IT from the burden of simple maintenance and data entry requests, so they can focus on high-ROI tasks.
  • Maximize user-driven admin capabilities to control the management of calculations and forms.
  • Create new KPls driven by the business needs.

When SEM-BPS was the center of Callaway Golf's planning landscape, flexibility was a huge factor that was missing. SAP Analytics Cloud contains powerful scenario planning capabilities that help organizations quickly uncover actionable insights to make data-driven decisions. For Callaway Golf, SAP Analytics Cloud's modern planning functionalities provided users with the ability to:

  • Add members on the fly
  • Plan on existing as well as planned assets and automatically calculate the depreciation of values
  • Test "what-if" scenarios for deeper analysis by creating private versions of plans
  • Customize the solution based on their current business process
  • Perform driver-based calculations
  • Empower users to execute end-to-end planning scenarios, without the help of IT

El Impacto

La corrección de una programación ineficiente ha reducido el consumo de recursos y eliminado retrasos, permitiendo una facturación más rápida y fluida. La consolidación de los pedidos en facturas únicas minimizó los errores y simplificó la conciliación, mejorando significativamente la eficiencia operativa.

Con menos retrasos y menor carga de trabajo manual, el Departamento de Facturación cambió su enfoque a iniciativas estratégicas, generando mayor valor para el negocio. Los sistemas SAP S/4HANA mejorados de Refrival soportan ahora operaciones fluidas y proporcionan una base escalable para el crecimiento futuro.

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